Brand guidelines

This page is the guide to using the Applied Labs name, marks, color, and type — with the assets to do it properly. It is written for partners, press, and anyone representing Applied Labs in their own materials.

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Wordmark

The wordmark sets the full name in drawn uppercase letterforms. Use it for documents, press materials, and co-branded surfaces where the name has to be read. The uppercase belongs to the drawing — in writing, the name is always “Applied Labs”.

Applied Labs wordmark
On dark — white

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Clearspace and minimum size

Give the mark clear space equal to its own height on every side — more is always fine. Nothing enters that space: not type, not imagery, not other logos.

1×1×1×1×
Clearspace — 1× the mark’s height on all sides

At small sizes legibility wins: don’t render the logomark below 16 px or the wordmark below 120 px wide.

16 px
120 px
Minimum sizes — logomark 16 px, wordmark 120 px wide

What to avoid

One shape, one color, upright. Everything below breaks the mark.

Don’t recolor the mark
Don’t stretch or compress it
Don’t rotate it
Don’t add shadows or effects
Don’t outline it
Applied Labs
Don’t build your own lockups

And in writing:

  • AppliedLabs — Without the space
  • Applied labs — Without a capitalized L
  • applied labs — In all lowercase
  • APPLIED LABS — In all caps — uppercase belongs to the drawn wordmark, not prose
  • Applied AI — Not our name
  • Applied-Labs — With a hyphen

Our name

The company is Applied Labs — two words, both capitalized.

  • Applied Labs — The company. Two words, both capitalized.
  • Applied — Shorthand after the first mention.
  • Applied Assistant, Applied Marketplace — Products take the Applied prefix.
  • appliedlabs.ai — The domain. Always lowercase, no space.

Color

The palette is a monochrome foundation — warm cream surfaces and a single ink — with three functional accents. Most of any page or asset should be cream and ink; color appears only when it means something. Click a swatch to copy its value.

Functional accents

Accents are states, not decoration: blue for links and live agent activity, green for success and assurance, rust for generated content and warm states. One accent per surface, unless the surface is reporting status.

Roughly how a finished surface should read: cream and ink carry the page, accents appear only where they carry meaning.

Type

Everything is set in Geist, one family across product and site. Display lines are short, light, and calm. Body copy stays at 16/24 with one idea per paragraph. Uppercase, tracked-out type is reserved for small labels — never headings.

DisplayGeist Light · 48/52 · tracking 0

Customer operations, run by agents.

HeadingGeist Light · 32/36 · tracking 0

Resolve, route, review.

BodyGeist Regular · 16/24 · tracking +0.01em

Every reply is drafted from your own policies, reviewed against your own audits, and measured against your own resolution targets.

LabelGeist Regular · 11/13 · uppercase · tracking +0.08em

Active workflow

Applied agents

Every Applied agent owns a hue. The hue is rendered as a grainy mesh-gradient material — the “shader” — that stages every scene on that agent’s pages, from hero to analytics. Cream and ink stay the foundation everywhere; the agent’s material is what tells you whose page you’re on. Never mix two agent materials in one surface.

Applied Assistant — Teal

Answers, researches, and runs the busywork across your company’s tools — with permissions, approvals, and an audit trail.

Applied Assistant — signature material

Cream glass deepening into teal and ink. The Assistant’s material is the lightest of the family — translucent and calm — because it lives inside every workspace rather than on a single queue.

See the Applied Assistant page

Support Agent — Blue

Resolves inbound conversations end to end across chat, email, voice, and social.

Support Agent — signature material

Deep navy rising into sky. Blue is the color of active handling and trust — it carries every Support surface, from hero stages to analytics scenes.

See the Support Agent page

Save Agent — Green

Catches cancellations and churn risk, and wins customers back.

Save Agent — signature material

Forest rising into sage. Green is retention and assurance — the palette for keeping customers, not just answering them.

See the Save Agent page

Conversion Agent — Orange

Turns browsing sessions and abandoned carts into orders.

Conversion Agent — signature material

Burnt sienna rising into gold. The warm palette marks action and revenue moments.

See the Conversion Agent page

Proactive Agent — Slate

Reaches out before the customer asks — delivery delays, renewals, follow-ups.

Proactive Agent — signature material

The one inverted palette: cream deepening into slate. Proactive work starts from the calm default and reaches out, so its material runs light to dark.

See the Proactive Agent page

Voice

We write like operators, not marketers. Concrete nouns and verbs, sentence case, no hype.

Lead with the workflowConcrete nouns and verbs — resolve, route, review, audit, measure — before any claim about the technology.
Do

Route billing tickets to an agent that resolves them end to end.

Don’t

Unlock seamless, next-gen support superpowers.

Plain sentences, one idea eachSentence case everywhere. No exclamation points. If a line needs a second read, rewrite it.
Do

Audit every reply before it ships.

Don’t

A revolutionary, all-in-one command center for CX excellence.

Claims need receiptsUse numbers only when they come from a real deployment, and say where they came from.
Do

Deflected 64% of order-status tickets in the first month.

Don’t

Massively reduces ticket volume overnight.

Partners and press

You can use our marks to say your product works with Applied Labs, in press coverage, and in co-marketing we’ve approved. A few rules keep that simple.

  1. 01

    Use the marks exactly as provided in the kit — one color, upright, with full clearspace.

  2. 02

    Say what is true. “Works with Applied Labs” and “built on Applied Labs” are fine; don’t imply a partnership or endorsement we haven’t agreed to.

  3. 03

    Our marks should never be larger or more prominent than your own.

  4. 04

    Don’t use the Applied Labs name or marks in your product name, company name, or domain.

  5. 05

    Co-marketing, joint announcements, and anything in paid media needs sign-off from us first.

Brand and press questions: press@appliedlabs.ai