For teams moving their first CX queues into one Help desk and CRM.
AI Agents
Help desk + CRM
100
conversations /mo included
Additional conversations: $0.20 / conversation (no overages)
Starts at
For CX teams automating repeat issues across growing queues.
AI Agents
Help desk + CRM
1,000
conversations /mo included
Additional conversations: $0.15 / conversation (no overages)
Starts at
Everything in Launch, plus
For high-volume teams with complex queues, brands, and CX operations.
AI Agents
Help desk + CRM
4,000
conversations /mo included
Additional conversations: $0.125 / conversation (no overages)
Starts at
Everything in Growth, plus
Contact us for flexible volume pricing
AI Agents
Custom pricingBring your own AI agent
Help desk + CRM
20,000
conversations /mo included
Additional conversations: Custom volume pricing (no overages)
Starts at
Custom
Everything in Scale, plus
Keep your current Help desk
Add Applied agents to Zendesk, Kustomer, Salesforce, and more.
Resolution pricing
Unit costs step down as resolved volume grows.
Specialized agents
Conversion, retention, and proactive workflows can be priced around custom outcomes.
Connects to
Zendesk, Kustomer, Salesforce, and the tools your team already uses.
Features include
Every plan includes the launch path, reporting, and support teams need to move quickly.
Work with an Applied deployment lead to map workflows, review edge cases, and prepare your first queues for launch.
Bring in more teammates for launches, holidays, and peaks without seat fees.
Join the Applied Community Slack for direct help while your team validates, launches, and expands automation coverage.
Use Applied as the full Help desk + CRM, or run Applied AI Agents on top of the Help desk you already use.
A shared desk where AI resolves routine customer work, humans handle escalations, and every profile stays in one CRM timeline.
Unlimited seats included
Estimate software spend, annual savings, and ROI against seat-based help desk platforms.
3-year savings
Return on investment
| Platform | Competitor | Applied | Savings |
|---|---|---|---|
| Gladly | $93,000/yr | ||
| Zendesk | $54,000/yr | ||
| Kustomer | $38,400/yr | ||
| Intercom | $36,000/yr | ||
| Gorgias | $15,600/yr |
You save $15,600-$93,000/yr vs. every competitor
Start free trialDedicated deployment and ongoing optimization with guaranteed outcomes.
Use natural language to adjust workflows, test changes, and debug customer experience logic.
Auto-score every conversation and track agent performance.
Customer-facing knowledge base with AI-suggested articles.
Review the volume, agent, workflow, and governance differences across every Applied plan.
| Feature | Launch | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Usage | ||||
| Platform fee | $20/mo | $150/mo | $500/mo | Custom |
| Conversations included | 100/mo | 1k/mo | 4k/mo | 20k/mo |
| Extra conversations | $0.20 / conversation | $0.15 / conversation | $0.125 / conversation | Custom |
| AI outcomes | from $0.95 | from $0.89 | from $0.85 | Custom |
| Seats | Unlimited | Unlimited | Unlimited | Unlimited |
| Core features | ||||
| Help desk + CRM | ||||
| Shared inbox | ||||
| Customer CRM timeline | ||||
| Macros, tags, and routing | ||||
| Workflow automation builder | ||||
| Knowledge references | ||||
| Knowledge gaps | ||||
| Flags | - | |||
| Advanced workflow nodes | - | |||
| Advanced routing | - | |||
| Customer Memory | - | |||
| Agents | ||||
| Support Agent | ||||
| Conversion Agent | - | |||
| Save Agent | - | |||
| Proactive Agent | - | - | ||
| Agent Audit | - | |||
| Traffic control | - | - | ||
| Channels | ||||
| Chat and email | ||||
| Voice | - | |||
| SMS | - | |||
| - | ||||
| - | ||||
| TikTok | - | |||
| Discord | - | - | - | |
| Help center | - | - | - | |
| Connectors | ||||
| 100+ connectors | ||||
| Help desk integration | ||||
| Database connectors | - | |||
| HTTP actions | - | |||
| Code actions | - | |||
| Custom connectors | - | - | ||
| Analytics and reporting | ||||
| Standard analytics | ||||
| Insights | ||||
| Quality Assurance | - | |||
| Custom analytics | - | |||
| Custom dashboards | - | |||
| Workforce analytics | ||||
| Reporting exports | - | - | ||
| Dashboard import/export | - | - | ||
| Security | ||||
| RBAC | - | - | ||
| Secrets | ||||
| Static IP | - | - | - | |
| Enterprise SLAs | - | - | - | |
| Support | ||||
| Support level | Standard | Priority | Priority | Enterprise |
| Dedicated launch team | - | |||
| Enterprise SLAs | - | - | - |
Answers to the pricing questions teams usually ask before choosing a plan.
Pick a plan based on the Help desk + CRM volume you need. Seats are included, and AI Agents are priced by completed outcomes like resolved conversations, saved customers, qualified leads, or qualified actions.
An outcome is completed customer work: a support conversation resolved by Applied, a save conversation that keeps a customer, a sales conversation that becomes a qualified lead, or a proactive workflow that creates a qualified action.
Yes. Invite support, operations, product, finance, and leadership without turning every collaborator into another software charge. Plans set the feature scope; seats stay included.
Launch starts at $20 per month on annual billing and includes 100 Help desk conversations per month, unlimited seats, and access to Applied AI Agents. AI resolutions are usage-based.
Yes. Applied AI Agents can run on top of Zendesk, Kustomer, Gladly, Salesforce, and more. Use this path when you want outcome-priced AI before a broader Help desk move.
As volume increases, the price per Help desk conversation and the price per AI outcome decrease. Higher-volume teams get lower unit pricing.
Annual billing lowers the monthly platform price by about 17%. Larger teams can also talk with sales about volume-based AI resolution pricing, startup programs, and enterprise terms.
Talk to Applied
Design the right volume terms, launch plan, governance, and support model for the customer work you want Applied to own.